SellMyHomeNZ – Listing Copywriting Guide

• Identify your target buyers: families, professionals, retirees, investors, etc.
• Highlight features that appeal to them: proximity to schools, transport, outdoor spaces, modern updates, etc.
• Use language that resonates with your ideal buyer.

• Make it specific and appealing.
• Examples:
  • “Spacious Family Home in Desirable Suburb”
  • “Modern Renovated Apartment with Stunning Views”
  • “Charming Cottage Near Parks and Schools”

• Summarize the property’s key selling points.
• Answer the “why should I buy this?” question.
• Keep it engaging and concise.

Example:

"This beautifully renovated three-bedroom home offers a perfect blend of modern comfort and classic charm. Located just minutes from schools, parks, and public transport, it’s ideal for families seeking convenience and style."

Organize features into clear, easy-to-read bullet points or short paragraphs:

• Bedrooms & Bathrooms: Number, size, special features.
• Living Spaces: Layout, natural light, flow.
• Kitchen & Dining: Modern appliances, island, storage.
• Outdoor Areas: Gardens, decks, patios, views.
• Additional Features: Fireplaces, double glazing, solar panels, security systems.
• Location Benefits: Proximity to amenities, schools, transport links.

Tip: Focus on benefits, not just features. For example, instead of “large yard,” say “perfect for family gatherings and outdoor entertaining.”

• Evoke emotion and imagination.
• Use adjectives like “stunning,” “spacious,” “bright,” “modern,” “serene,” etc.
• Paint a picture of lifestyle benefits.

• Address and subdivision.
• Price guide (if appropriate).
• Number of bedrooms, bathrooms, garage/carport.
• Land size.
• Year built or renovated.
• Any recent upgrades or inspections.

• Encourage contact or viewing:
  • “Contact [Agent Name] today to arrange your viewing.”
  • “Don’t miss out—this property won’t last long!”

• Be Honest: Accurately describe your home to build trust.
• Use Clear Photos: Pair your description with high-quality images.
• Keep it Concise: Don’t overload with information; highlight the best.
• Proofread: Check spelling and grammar.

[Catchy Headline]

Introduction:
Brief overview of the property and its appeal.

Features & Benefits:

• Feature 1: Benefit
• Feature 2: Benefit
• Feature 3: Benefit

Additional Details:
Address, price, land size, year built, recent upgrades.

Call to Action:
Contact details and encouragement to view.

• Think like a buyer: what would excite you about this home?
• Use keywords relevant to search engines and real estate portals.
• Update the listing if features or pricing change.