SellMyHomeNZ – Free Photo & Copy Template for Home Sellers

Maximizing your home’s appeal in listings is essential for attracting buyers—locally and internationally. This free template provides expert-level guidance on capturing stunning photos and crafting compelling descriptions to showcase your property effectively.

Aim: To produce bright, clear, and inviting images that highlight your home’s best features.

Preparation

  • Declutter and depersonalize your space.
  • Clean thoroughly; consider professional cleaning if needed.
  • Stage rooms to look their best—add fresh flowers, tidy beds, and arrange furniture to showcase space.
  • Open curtains and blinds to maximize natural light.
  • Schedule photos during the day, ideally between 10 am and 2 pm.

Equipment & Settings (Smartphone or Camera)

  • Use the highest resolution setting.
  • Turn on HDR mode for balanced lighting.
  • Enable gridlines to keep photos level.
  • Use a tripod or steady surface if possible.
  • Turn off flash; rely on natural and room lighting.

Photo Checklist

  • Exterior Shots: Front of the house, backyard, outdoor living spaces, views.
  • Main Living Areas: Wide shots from corners, include key features like fireplaces or large windows.
  • Kitchen: Full room view, close-ups of appliances and fixtures.
  • Bedrooms: Show size and storage; keep beds tidy.
  • Bathrooms: Clear, bright images showing shower, bath, and vanity.
  • Special Features: Fireplaces, decks, pools, landscaped gardens, views.

Post-Processing Tips

  • Use free editing apps (e.g., Snapseed, Lightroom Mobile).
  • Brighten and contrast images slightly.
  • Straighten horizons and crop to remove distractions.
  • Avoid over-filtering; keep images true to life.
Aim: To craft engaging, honest, and keyword-rich descriptions that tell the story of your home.

Basic Structure

  1. Headline: Catchy and descriptive.
  2. Opening Paragraph: Summarize the main appeal.
  3. Features & Benefits: Bullet points or short paragraphs.
  4. Additional Details: Location, size, age, recent upgrades.
  5. Call to Action: Contact details or viewing instructions.

Copywriting Tips

  • Use vivid, positive language—“spacious,” “bright,” “modern,” “serene.”
  • Highlight lifestyle benefits—nearby amenities, outdoor spaces, family-friendly features.
  • Be honest and transparent—trust builds buyer confidence.
  • Incorporate relevant keywords for online searches, e.g., “near parks,” “close to public transport,” “investment opportunity.”
  • Keep it concise but informative—aim for clarity and impact.
[Catchy Headline]

Introduction:
Briefly introduce your home’s main appeal.
Example: “A beautiful family home in the heart of Wellington’s vibrant Kilbirnie community, featuring modern updates and a spacious backyard.”

Features & Benefits:
  • Spacious open-plan living with abundant natural light.
  • Renovated kitchen with stainless appliances and breakfast bar.
  • Large master bedroom with walk-in wardrobe and ensuite.
  • Sunny outdoor deck perfect for entertaining.
  • Close to schools, parks, and public transport.
Additional Details:
Address: ______________
Price Guide: ______________
Land Area: ______________
Year Built/Renovated: ______________

Call to Action:
Contact [Your Agent] today to arrange a viewing or for more information!
Phone: ______________
Email: ______________
  • Use high-quality photos and engaging copy together for maximum impact.
  • Regularly update your listing if features change or to refresh interest.
  • Be responsive to inquiries and open to viewings.

Your listing’s visual and written presentation can significantly influence how quickly your home sells and at what price. Use this professional guidance to create a compelling, honest, and attractive listing that appeals to both local and international buyers.